White Paper: Purpose and Audience,CONTACT US
WebWhite paper writing services can help to ensure that you get a quality white paper without having to spend the time to write it yourself. White paper writers specialize in these WebJan 31, · An experienced white paper writer may command higher fees but also work faster, have more specialized areas of expertise, and deliver a higher-quality WebFeb 25, · Follow these steps to prepare and write a white paper for your team: 1. Choose the right topic There are several factors that go into choosing the right topic for WebJul 26, · CREATE THIS WHITE PAPER TEMPLATE Just so you know, some of our templates are free to use and some require a small monthly fee. Sign up is always free, WebWhat is a White Paper? Originally, the term white paper was used as shorthand to refer to an official government report, indicating that the document is authoritative and ... read more
The problem should be relevant and timely in your field. The document may focus on issues such as common dilemmas, new trends, changing techniques, industry comparison, etc. The white paper must have a proposed solution or recommendation to answer the problem. This solution is based on a thorough examination of the problem and potential solutions. The selected topic must be comprehensively researched. Pull information from online references, industry resources, and internal documents. White papers are data-focused, so they should be supported by significant research. Of course, all resources must come from authoritative sites.
In order to write a valuable document, all research materials must be from credible, reliable sources. Are there white papers covering your topic or area already? Read them to determine the knowledge gaps and the opportunities to build on existing content. This review will also ensure that your white paper is novel instead of redundant. It can be overwhelming to keep track of the many sources, ideas, and content involved in preparing a white paper. A helpful organizational tool is the mind-map. A mind-map allows the writer to catalog and connect the many different pieces into one visual overview.
We suggest using the free tool MindMeister to organize your content. FreeMind is another alternative but some organizations don't allow it to be used since it must be downloaded. White papers generally follow a standard document format. The content order may seem similar to other business reports, but there is one major difference:. Many business communications, such as technical reports or proposals, place the main conclusion at the beginning of the document. This order responds to the desires of the reader and their preference in receiving the information. In a white paper, the content and research inform the reader and increase their understanding of the problem throughout the document.
The major findings follow suit. And, no matter the journey, the document must be easy to understand and include informative headings for easy navigation. A good title is essential. It should clearly indicate what the reader will learn from the white paper. It should also be enticing. Bland title example: White paper on Law Enticing title example: The Rules are Changing: White Paper on the Environmental Impact Assessment Legislation Proposals in Some audiences are seeking that authoritative indicator. Other readers may be scared off from valuable content because of the term. As always, think of what your audience would prefer.
It allows the reader to ensure they have found a document relevant to their needs. The problem statement specifies the issue the white paper will address. This section provides the background information required for the audience to grasp the problem and, ultimately, the solution. The content may be detailed and technical or broad and high-level. The content depends on the reader and the problem. If original research is completed for the white paper, the methods should be communicated. Based on the preceding information, the solution is now presented. It is developed and argued for using the gathered evidence and the expertise of the author and their company. Recommendations based on the solution are provided. All sources used to develop the white paper must be collected and cited in this section.
It adds validity to the document. It also gives the reader content for further research. Depending on your industry, follow MLA or APA citation formats. Writing a good white paper is not a simple task. Our guide on brand guidelines will help you create brand collateral that will dictate the look and feel of your brand and in the process, help you stand out from the herd. One of the primary purposes of a white paper is to visually communicate information in an engaging way. But many businesses end up creating something that reads like a college textbook.
No one wants to read that…just ask any college student. When designing your white paper, look for opportunities to make the text easier to scan with visuals. An easy way to bring attention to important points is to place an icon beside the text. Government white paper examples like the one below are text-heavy. But the icons help direct the eye to each section header and break up the text. This marketing white paper layout uses icons to punctuate the headers and add a dash of personality to reinforce its fun and lively color palette. A visual motif is a visual element that is repeated throughout your design. To pick a motif for your white paper design, think of some themes reflected in your white paper. Is your white paper about social media engagement?
A white paper topic that is focused on establishing a sprint process could use a race track motif instead. Hiring strategy white paper examples like the below use a leaf motif. Plants reflect the theme of growth associated with recruitment. Or you can also use a simple shape motif throughout your white paper design. This approach is more subtle but can still lend to a cohesive and well-thought-out white paper design. Think: what kind of flow do I want my report to have? Where can I use visuals to emphasize certain points? Where can I illustrate an idea?
A common mistake novice designers make is to cram too much text into a page, rather than breaking up the text and giving it space to breathe. Images give the eyes a rest and help to reinforce information. Visual headers are also a great way to break up expanses of text while still having the visuals serve a purpose yay for purposeful design! You can create your own illustrations using icons—they can make for some fun and quirky headers, like in workplace tech white paper examples. You can do this by creating a glossary for your white paper. Think of it as a map that outlines exactly what your white paper will cover. In bright white paper examples like the one below, you can see how the designers used a bold color to bring attention to the glossary.
This ensures that it will be seen by a reader, and actually used to navigate the content. Try using a full-page color fill like in this white paper example for your glossary. Otherwise, readers may miss it when quickly flipping through the pages. When writing a white paper, you can also section off important pieces of information using tables and boxes. In the white paper examples below, the designers used a table to organize key points and takeaways from each main section:. Breaking up lengths of text with boxes will help make your white paper easier to read:. You can create a hierarchy by using a different font or color for your headers and sub-headers. This also helps give your page design more variety. In this example, they use different fonts and colors for each level of header.
This helps make the distinction between main and sub-headers more noticeable. The primary goal of your white paper should be to educate readers. But you also want to strike a balance between being informative and entertaining. If there is a central point that you want readers to remember, you may want to dedicate an entire page to that one point and an accompanying image to help drive the message home. Pages like this should be used sparingly. That being said, they can deliver some real impact to readers. Unlike one-page reports where you have to fit a lot of information into a small space, white papers allow for more freedom to spread the information out. That will allow you to create page designs with plenty of white space. In the design world, white space is the empty space around design elements on the page.
Leaving some room for your text and images to breathe will help your design look less cluttered. Check out how this example uses plenty of white space on nearly every page. The result is an organized and modern white paper design. Dividing your page into columns is a good way to organize your information and save space on the page. For example, in the white paper above, the Overview and the beginning of Chapter 1 are organized neatly into their own columns. Speaking directly to your readers can really grab their attention. Asking a question can get them to want to actually read your white paper.
In this white paper example, a simple question to the reader introduces what the report will cover. The designers even bolded it so it was the first thing readers would see! On the other hand, when you address a common problem people in your niche face, that will pique their interest. When people look at the same thing over and over again, it can cause visual fatigue. Their eyes glaze over and their attention drifts. Varying your page layout will help keep readers engaged by going against their expectations.
This white paper template uses a few different page layouts. One page may have a featured image, another a large quote, and the next only including written content. This white paper layout is fresh and interesting. Use these examples of white papers as springboards for your own unique and brand-appropriate designs. Knowing how to write a white paper that considers your audience every step of the way will help you develop the perfect response to their questions and make your designs accessible. In the business world, a white paper or whitepaper is an in-depth informational report that explains a complex or technical concept in addition to providing a persuasive solution to a problem.
Unlike ebooks , which may address a broader scope of topics, white papers have a singular focus. White papers are also research-based and widely considered to be a valuable resource. For more information, check out our post: What is a White Paper? White papers can be formatted in any number of ways, but depending on your industry, you may want to consider formatting your white paper for printing on standard printers. These documents also are best in the PDF file format; this is the easiest way both to share them online and to have them printed. White papers can be extremely valuable documents to educate your stakeholders, clients, and top-of-funnel traffic — when the white papers are actually interesting.
Typically, white papers are around 3 to 20 pages long. But some whitepapers can be longer. A white paper should be long enough to cover the concept or problem at hand. Since this usually includes case studies or new research, plus explanations and analyses, a good rule of thumb is writing white papers to provide enough evidence to back up your claims. Take this eye-catching hiring strategy white paper example; it uses dramatic images, colors, layouts, and icons to elevate its content to another level. Product Solutions Templates Learn Pricing.
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Blog Marketing. When created right, white papers boost your authority, solve problems for your clients and stakeholders and act as powerful lead magnets. But how to you create a white paper that will drive results? Even if you fill your white paper with compelling content , a lackluster design may still hold you back. No expensive agencies, complicated software or design experience needed. Businesses write white papers for a number of reasons. It also contains a technical deep dive for more advanced readers. This is a perfect case of a business using white papers to demonstrate their expertise and establish themselves as the thought leader in the industry. To create a business white paper like this one, you can use a white paper template. Just so you know, some of our templates are free to use and some require a small monthly fee.
This business white paper template discusses the importance of employee engagement and different strategies to optimize engagement in a company. A staffing consultancy firm could create a business white paper like this one to demonstrate their expertise. Now, if you already have a draft of your white paper content, you can just copy and paste it to a template you like. But how do you make the most out of a business white paper template like the one above? Like the cover of a book, a captivating cover page will entice people to open it and read further. At first glance, your readers should have an idea of what the white paper will contain.
Use a photo that reflects the theme of your white paper, or create a visual using diverse icons. The two men on the cover could easily be a manager speaking with one of his team members. Both look energized and engaged, indicating that this business white paper will offer valuable insight to companies looking to invigorate their employees. White papers tend to pack a ton of information within their pages. Try highlighting a few key takeaways that will get them excited about reading your white paper. Or outline exactly what they will trade their time to learn about. Pro Tip: Not sure which template is right for your use case? No more boring Word documents or endlessly struggling with expensive design tools. Browse our white paper templates. Photos help create a connection between the information in your white paper and your reader.
Using a photo on the cover also tells the reader what they can expect to find within the pages. In this healthcare white paper template, the image of a child with a sugary dessert connects directly to the topic. The reader will instantly know what the paper is about. If your goal with white papers is to promote your services and generate leads, your message needs to be memorable. Incorporating visuals resembling your target audience is one way to do so. This content marketing white paper template depicts someone hard at work while downing a cup of coffee.
Businesses can use white papers as part of a content and sales marketing strategy such as lead generation. Specifically, it discusses the impact of digital transformation on this industry and how companies can deal with the change. Photos, icons, and illustrations can play an important role in how effectively your white paper communicates information. Instead, use photos to illustrate important concepts, to make information easier to understand, and to convey a mood. Marketing white paper examples, like this one, use bright, colorful photos to engage and excite readers. Check out our guide to incorporating stock photos seamlessly into your design. Your images and icons will be replaced with a new image that is already formatted to the template.
Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems. A white paper design with a sleek, modern and minimalistic design will likely appeal to techie people. Pick a neutral background color like white or light grey. Then, pick visuals with similarly sleek color schemes. Tech white paper examples like this use a cool and muted grey palette:. But a great way to add some visual appeal to your white paper layout is to pick an accent color that you can use to make parts of your page pop. For example, this content marketing white paper template contrasts two cool corporate blue accents:. Pro Tip: With Venngage, you can scale your white paper creation without sacrificing quality. Or hand the design reins to a team member. Want to create a white paper with your team?
Our real-time collaboration feature Business plan only can help. Learning how to write a white paper that speaks to your readers is important. For example, when selecting images for your white paper, keep an eye out for people who resemble your target audience. That said, in some cases, including photos resembling your target audience might not make sense. This modern business white paper template uses real product images as well as authentic stock photos to give it that visual flair:. Pro Tip: Need help with creating personas for your target audience? Our in-depth user persona guide will help you quickly get upto speed.
A simple design trick to make your white paper more engaging is to use the right background. You can opt for a simple background pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient. For example, take a look at how a color gradient background gives this content marketing white paper template some wow factor:. Alternatively, you can use a different color gradient on your white paper template to make it stand out. Remember to keep your branding in mind when choosing the color combination so readers recognize the white paper as belonging to your brand.
With Venngage, you can change your white paper background with 1-click:. Keep this simple yet effective trick in mind, so you can create white papers that captivate readers. This means that there will be ample opportunities to include CTAs throughout your white paper. For example, if you mention a feature of your product, you can place a clickable CTA button beside it:. CTAs are a great way to move people through the sales pipeline , from your white paper to a landing page or blog post. Governmental organizations write white papers to outline policies before proposing new bills and legislations.
A white paper is a good tool for gathering feedback from the public before implementing wide-reaching policy changes. Here are some design tips:. Making your page numbers easy to read will be appreciated by your readers who are trying to locate a particular topic in your white paper. Take a look at the page numbers in this policy white paper template:. The above government white paper template can be used by a government to communicate complex social, political, and economic issues to an audience. Healthcare white paper templates, for example, can be useful in proposing healthcare policies to the general public.
Governments can distribute healthcare white papers to communicate crucial healthcare policy changes to residents in an easy-to-read and accessible format just like the one above by the American Heart Association. Its straightforward table of contents and simple design elements keep the focus on the text. You can create a functional table of contents by adding hyperlinks to individual chapters and sections. Along with the option to add a URL, you can select pages within the eBook. When you download your design, download it as an Interactive PDF. This white paper template, from the cover page onwards highlights the cybersecurity topic it is focused on — phishing scams — by using a hook icon.
The cover also introduces a circle motif that is used throughout this technical white paper, to give it a cohesive design and summarize information. Pro Tip: Do you work in a boring industry? A well-designed white paper can give you an unfair advantage when it comes to making technical information easy to understand and positioning the value of your business. Good policy white paper examples include a brief description of the scope of a problem or issue to be discussed, alongside recommendations. Policy papers also include data to give context to issues. A common problem that marketers and consultants face when creating white papers is finding a way to make the data engaging and easy to understand.
While everyone on your team is busy creating boring Word documents, you can be the creative genius that uses charts and pictograms to create visually engaging white papers. We have a guide to picking what types of charts to use that can help you there. You could use a line graph to show revenue growth over time. Or you could use pie charts to show parts of a whole, like in policy white paper examples such as this. Pro Tip: With our online graph maker, you can create charts and graphs that are more creative and engaging than standard Excel charts. Pictograms are also a creative and effective way to visualize statistical data. Take a look at how pictograms are used in technology white paper examples like the below.
They act as visual aids to showcase key statistics and changes as it relates to the IT sector. They say variety is the spice of life — the same can be said of white papers! This business white paper design, for example, combines both bar graphs and pie charts. For more ways to add data visualizations to your white papers, check out this post: How to Visualize Data In Your White Papers. Just like other white papers, research white paper examples include reported facts and data aimed at educating readers around a particular topic. Research white papers are also written to help readers understand and address specific problems. Well, guess what — it works great for white paper design as well!
White Paper Writing Services,Reach New Audiences with Strategic White Paper Content
WebOur company, responsible for the paper writing process, have really strict standards and require papers to comply with the following criteria: original and done from scratch WebWhite paper writing services can help to ensure that you get a quality white paper without having to spend the time to write it yourself. White paper writers specialize in these WebJan 31, · An experienced white paper writer may command higher fees but also work faster, have more specialized areas of expertise, and deliver a higher-quality WebWhat is a White Paper? Originally, the term white paper was used as shorthand to refer to an official government report, indicating that the document is authoritative and WebFeb 25, · Follow these steps to prepare and write a white paper for your team: 1. Choose the right topic There are several factors that go into choosing the right topic for WebJul 26, · CREATE THIS WHITE PAPER TEMPLATE Just so you know, some of our templates are free to use and some require a small monthly fee. Sign up is always free, ... read more
You could use a line graph to show revenue growth over time. Our Clients Say it Best. Or outline exactly what they will trade their time to learn about. It adds validity to the document. We have a guide to picking what types of charts to use that can help you there.
Try highlighting a few key takeaways that will get them excited about reading your white paper. Presentation Templates, professional white paper writer. Professional white paper writer order to write a successful one, you need to understand the difference and include key elements. The white paper must be written with a target reader in mind. Pro Tip: Not sure which template is right for your use case? It actually applies a transparent color overlay to the images, adding a punch of color and reinforcing its brand palette in an unexpected way:. The author also includes some background information on illicit tobacco products, all backed by data:.
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