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WebMaster Thesis in Business Administration Title: Consumer's Perception and Purchase Intentions - A Qualitative Study on Second-Hand Clothing Stores. Author: Camila Cozer Webpurchase intention. This is quantitative study and sample size of this study is And questionnaires were used for collection of data. The results of this study shows that Webbeen associated to purchase intention, which is the -overall- desired outcome for every firm and brand. This paper differs from previous empirical studies mainly because this Webintention; thus, brand image increases customers’ purchase intention related to cosmetics. Thesis Structure This thesis consists of six chapters. The first chapter Webaffect consumer purchase intentions. The data was collected through semi-structured online interviews, and the findings show that each component has a significant impact on ... read more
The research will provide improved methodologies for predicting purchase over time, given consumers stated purchase intent. In particular, models will be developed to determine 1 how may individuals will buy, 2 which individuals will buy, 3 when individuals will buy, and 4 how individuals' intentions change over time. The research results will lead to a improved understanding of how intentions and behavior evolve over time and what factors may moderate the relationship between intent and behavior. In particular the research will provide insights about the impact of characteristics of the individual, the effect of intent measurement, and the effect of time perception on the link between stated intent and behavior.
Finally, this will be the first research to explore the dynamics of purchase intent and purchase behavior. Morwitz, Vicki Gail, "The link between purchase intentions and purchase behavior: Predicting across individuals and over time" Dissertations available from ProQuest. Advanced Search. Home About FAQ My Account Accessibility Statement. Privacy Copyright. Contact Us Penn Libraries My Account Help About ScholarlyCommons Home. Skip to main content. The link between purchase intentions and purchase behavior: Predicting across individuals and over time Vicki Gail Morwitz , University of Pennsylvania Abstract The process by which purchase intentions are translated into purchase behavior across individuals, and by which intentions and purchases evolve over time is rich.
The travel industry, the context of this study, is increasingly being delivered online. This study aims to contribute to existing knowledge on the impact of eWOM on consumer purchase intention. Its focus is on an interpersonal context where eWOM is sent from the source to the receiver in an e-mail about holiday destination. The study, which was undertaken from a positivist perspective, used qualitative and quantitative research techniques to better understand the influence of eWOM on purchase intention. The literature on word of mouth WOM and eWOM was initially examined to identify the major factors that have an influence on the receiver of eWOM.
The literature also indicated that trustworthiness belief would have a key effect on the influence of eWOM on the attitude of the receiver. Consequently, this study examined each trustworthiness dimension — ability, benevolence, and integrity — with respect to its role in the influence of eWOM on purchase intention. The literature review also revealed that certain receiver characteristics were important in the process of influence, especially consumer susceptibility to interpersonal influence. The relationships between the variables identified were further developed into the research model, which has its roots in the theory of reasoned-action Fishbein and Ajzen, and the dual process theory of influence Deutsch and Gerard, Methodologically, a scenario-building approach to developing authentic e-mail was used.
This was then used to manipulate the moderating variables in the scenario. These scenarios formed part of a questionnaire. The questionnaire was used to collect data from a sample of University of Bradford students. The final number of usable questionnaires was Structural equation modelling was used to determine the validity of the conceptual model and test the hypotheses. In particular, multiple group analysis was used to assess both the measurement and structural models, and to identify the impact of the eWOM direction. The research findings provided empirical evidence on the difference in the impact of positive and negative eWOM on purchase intention.
ability, benevolence, and integrity are influenced by the direction of eWOM. For instance, consumers have more belief in the credibility of a source who provides negative eWOM. The findings of this study provide insights for both academics and practitioners to understand the potential of eWOM. This might be tailored to help develop more private relationships with customers through e-mail marketing strategies that incorporate eWOM. Negative eWOM is more credible but less directly useful to marketers. Nevertheless, it is important for marketers to realise the significance of managing dissatisfaction and to harness the power of negative eWOM.
Similarly, positive eWOM is effective especially when the source is both expert and similar. This might be translated into online marketing campaigns that use consumer-to-consumer discussions in addition to viral marketing. Future research might test the model in different contexts, e. financial services , to provide a more comprehensive picture of the influence of eWOM on purchase intention. Type Thesis. Qualification name PhD.
The main factors influencing consumer purchase intention of remanufactured new-energy automobile parts in China are identified through correlation analysis of factors including subjective norms, attitudes, face consciousness, brand extension, and perceived risk. Through market segmentation, consumers in China are divided into three types: passive-accepted, brand-driven, and green-consuming; the marketing strategy is developed accordingly. This study provides theory and decision-making basis for remanufactured new-energy automobile parts markets. The remanufacturing of new-energy automobile parts using various advanced technologies for cleaning, repairing, and surface treatment enables remanufactured products to reach or exceed the performance of the original manufactured parts.
Remanufactured automobiles are becoming a critical component of the future of the automobile industry, and remanufacturing auto parts has become a resource-saving and cost-cutting strategy for many automobile manufacturers. In , the Ministry of Industry and Information Technology of China began relevant research into formulating a timetable to eliminate the production and sales of traditional-energy vehicles. In fact, many other countries have already established similar timetables for the suspension of selling fossil fuel-powered vehicles. For example, the United Kingdom plans to implement a comprehensive ban on the sale of traditional diesel and petrol vehicles by , while the Netherlands and Norway will ban the sale of fossil fuel-powered vehicles by Given these clear commitments to banning traditional fuel-powered vehicles from the roads, new-energy vehicles will become the future of the auto industry.
However, remanufacturing new-energy auto parts is not yet a common practice in the global markets. Introducing remanufactured new-energy auto parts into the market is a strategic move, as this practice makes the best possible use of resources and materials and helps to achieve the sustainable development of both the economy and the environment. In this study, we take the Chinese market as an example. Remanufacturing used products is not only an important way to protect the environment and reserve resources; it is also a promising business model in the field of waste recycling. In fact, both companies have achieved economic benefits through their respective recycling programs [ 1 ].
What currently sets Chinese consumers apart is that they still misunderstand and mistrust remanufactured products. Numerous experts and scholars have been studying these existing issues in marketing remanufactured products, and many empirical research studies have been conducted. However, most of these studies focus on product strategies, pricing strategies, and sales strategies. Liu et al. studied consumer awareness and purchasing behavior of remanufactured products in China [ 5 , 6 ]. Liu researched the market segmentation of remanufactured products [ 2 ].
However, very few scholars have specifically studied consumer purchasing intentions as they relate to remanufactured auto parts. This, essentially, is a signal of consumer purchasing behavior [ 7 ]. The reasonable behavior model is considered to be a representative theoretical model and is among the group of prediction models used to analyze consumer behavioral intent. The main influencing factors are then used as variables in a two-step clustering analysis, in order to segment the consumer market. The Theory of Reasoned Action TRA states that subjective norms and attitudes determine behavioral intentions. Many studies have been conducted on Chinese consumer purchasing intentions using the TRA model. As such, the model might not be suitable for direct use in other social and economic environments [ 13 ].
Remanufactured auto products are made from sources including wasted and used auto products. In other words, the demand for remanufactured new-energy auto parts is closely and directly related to the brand extension effect of the original manufactured products. As such, the level of social recognition is relatively low. Consumers perceive that there are high risks associated with purchasing remanufactured new-energy auto parts. Therefore, the effect of brand extension, face consciousness, and perceived risk is added to the revised TRA model Figure 2. A subject norm is the influence of the surrounding environment on individual behavior.
A subject norm can also be described as the external pressure on individuals to perform or not to perform in a certain way. Generally speaking, when an individual has a positive attitude and the people around that person agree with his or her behavior, the individual will be more inclined and feel more greatly encouraged to take action. Conversely, negative attitudes and disagreements will lead to a weaker intention and inclination to act. Pollution and a scarcity of natural resources have given rise to the emergence of a special group of consumers who only purchase environment-friendly products. These consumers tend to influence the social norm through their green consumption behavior. H1: subjective norms are positively associated with Chinese consumer intentions to purchase remanufactured new-energy auto parts.
Chinese consumer attitudes toward green products are strongly related to their intention to purchase such products [ 15 ]. Consumers will first consider cost when they compare original manufactured and remanufactured new-energy auto parts [ 16 ]. Moreover, only when consumers believe in the quality and functionality of remanufactured new-energy auto parts will they make the decision to purchase such parts [ 17 ]. H2: attitude is positively associated with Chinese consumer intentions to purchase remanufactured new-energy auto parts. Newly introduced products represent new technologies and new market trends. H3: face consciousness is positively associated with Chinese consumer intentions to purchase remanufactured new-energy auto parts. Using the brand extension strategy when introducing new products or services will help expand market shares, lower marketing costs, and avoid failure in the promotion of those new products or services.
Brand extension has a significant impact on Chinese consumer intentions to purchase remanufactured new-energy auto parts. At the current stage, remanufactured new-energy auto parts have gained neither the trust nor the recognition of Chinese consumers. Therefore, market acceptance of these new-energy auto parts is still relatively low. However, if remanufactured new-energy auto parts are introduced with brand names with which consumers are familiar, the products will become more acceptable and less concerning to consumers. Moreover, remanufactured new-energy auto parts have equivalent or higher quality than the original manufactured products. When consumers are provided with products that have the same or higher quality and brand but lower prices, they tend to make repeat purchases because of their familiarity with the brand [ 20 ].
H4: brand extension is positively associated with Chinese consumer intentions to purchase remanufactured new-energy auto parts. This is due to the asymmetry of information and for other reasons [ 21 ]. Subsequent research studies prove that perceived risk is negatively related to consumer purchasing intentions [ 22 ]. The perception of risk exists throughout the activities that occur both before and after the purchase of remanufactured new-energy auto parts. On the other hand, certain differences do indeed exist between remanufactured new-energy auto parts and original manufactured auto parts [ 23 ].
Consumers perceive risk and have concerns about remanufactured new-energy auto parts due to an insufficient supply of information [ 24 ]. Consumers believe that remanufactured products are refurbished products, inferior products, defective products, products with quality defects, etc. H5: perceived risk is negatively associated with Chinese consumer intentions to purchase remanufactured new-energy auto parts. Information and data on the subject norm, attitudes, face consciousness, brand extension, and perceived risk were collected through questionnaires. Analysis of the correlation between variables and comparisons between different theoretical models were conducted using SPSS We used a two-step clustering algorithm by AMOS The questionnaire was distributed and the answers were collected using online software in this research.
Of the distributed questionnaires, all were recovered, and were deemed to be valid and effective. Among the respondents, This design of this questionnaire on consumer intentions to purchase is based on the characteristics of remanufactured new-energy auto parts, combined with established theories and relevant documents. A Likert 5-point scale is used to express the degree to which respondents agree and disagree with statements on the questionnaire. This test indicates the overall consistency of the measurements within each variable in the questionnaire. Six factors are formed based on the results, including subjective norm, attitude, face consciousness, brand extension, perceived risk, and purchasing intention.
The accumulated variance contribution rate is These results show that all measurements of all the relevant variables are reliable. A validity test was also conducted, because the scale items passing the reliability test may be invalid. In this research, a confirmatory factor analysis of all relevant variables is conducted through AMOS In terms of content validity, the questions used in this research were designed based on established theories, advice from experts and professionals, and research studies on related fields, in combination with the characteristics of remanufactured new-energy auto parts.
Therefore, the scale items have high content validity. The following results were obtained via SPSS Structural equations are used to compare the fit of the two theoretical models and the collected data. In order to clarify the correlation between the variables, path diagrams of both models are created Figures 3 and 4. Figure 3 shows that the path coefficient of the subjective norm is 0. Figure 4 shows that the path coefficients are as follows: subjective norm is 0. The Theory of Reasoned Action Revised model Model 2 fits better than the Reasoned Action model Model 1. The factors proposed in the revised model including subjective norm, behavioral attitudes, face consciousness, brand extension, and perceived risk all have a significant influence on Chinese consumer intentions to purchase remanufactured new-energy auto parts Table 1.
First of all, a cluster analysis is conducted, and the influencing factors, including subjective norm, attitudes, face consciousness, brand extension, and perceived risk, are segmented into discrete groups. Secondly, the two-step cluster analysis is used to segment the consumer markets. The best classification is also determined by the value change of distance between the BIC value and the AIC value. Finally, market segmentation is determined, and the results of the cluster analysis are verified. This type of consumer has a subjectively low purchasing intention and is highly influenced by social norms.
This type of consumer shows relatively high scores in the areas of subjective norm and face consciousness, but they have low scores in other factors. One reason for these findings is that these consumers either do not care about or have not recognized the environmental value of remanufactured new-energy auto parts. They are also extremely sensitive to the perceived risks, and thus, they have a negative purchasing attitude. The second reason is that the consumers in this group are older, and it will probably take longer for them to accept new products.
Another reason is that the consumers in this group pay special attention to their reputation and social status; they are greatly influenced by social norms and face consciousness. In this study, more than half of the consumers in this group work for private businesses. This type of consumer attaches great importance to the product brand. College students have a very positive attitude with regard to purchasing remanufactured new-energy auto parts, so the attitude score of this group is relatively high. However, no sufficient evidence exists to show that they consider such consumption behavior to be honorable.
This group has a relatively high score in perceived risk and shows significant care for the quality and performance of remanufactured new-energy auto parts. This group of consumers has a decent understanding of the economic, social, and environmental benefits of remanufactured new-energy auto parts.
MODEL CONTINUANCE PURCHASE DIGITAL MUSIC STREAMING SERVICES DI INDONESIA,Baca Full Text
WebThe study, which was undertaken from a positivist perspective, used qualitative and quantitative research techniques to better understand the influence of eWOM on purchase intention. The literature on word of mouth (WOM) and eWOM was initially examined to identify the major factors that have an influence on the receiver of eWOM Webrepresents his purchase intention (Blackwell et al. ). According to Brown (), Actual buying rates are higher in consumers having intention to purchase, while actual buying rates goes down with consumers indicating no purchase intention. However, intention do not necessarily equate with actual purchasing Webbeen associated to purchase intention, which is the -overall- desired outcome for every firm and brand. This paper differs from previous empirical studies mainly because this Webpurchase intention. This is quantitative study and sample size of this study is And questionnaires were used for collection of data. The results of this study shows that WebWriting the master thesis is one of the most challenging but inspiring tasks that we have ever accomplished. It demands a lot of hard works, determination and patience. Our WebThe result indicated that intention to purchase organic food was significantly influenced by the consumer’s perception of safety, health, environmental factors and animal welfare of the products. Surprisingly, there was no significant effect of consumers’ perceived quality of organic food products on their intention to purchase the products ... read more
Subject Area Marketing Recommended Citation Morwitz, Vicki Gail, "The link between purchase intentions and purchase behavior: Predicting across individuals and over time" Chinese consumer attitudes toward green products are strongly related to their intention to purchase such products [ 15 ]. The questionnaire was distributed and the answers were collected using online software in this research. Given these clear commitments to banning traditional fuel-powered vehicles from the roads, new-energy vehicles will become the future of the auto industry. Skip to main content.
Therefore, new-energy auto parts that have been remanufactured by the original parts manufacturer would make those parts more acceptable to Chinese consumers. Similarly, purchase intention thesis, positive eWOM is effective especially when the source is both expert and similar. Guest Editor: Roberto Gabbrielli. A Likert 5-point scale is used to express the degree to which purchase intention thesis agree and disagree with statements on the questionnaire. This, essentially, is a signal of consumer purchasing behavior [ 7 ]. Many studies have been conducted on Chinese consumer purchasing intentions using the TRA model. Mathematical Problems in Engineering Journal overview For authors For reviewers For editors Table of Contents Special Issues.
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